Mythmaking, circa 1984
By: Ben Kraal
Category: design, old gold, research, simplicity, technology, the social, ubicomp
“Since computers are so smart, wouldn’t it make more sense to teach computers about people, instead of teaching people about computers.
“So [...] those engineers worked long days and late nights and few legal holidays, teaching tiny silicon chips all about people. How they make mistakes and change their minds. [...] How they labor for their livelihoods and doodle in their spare time.
“And when the engineers were finally finished, they introduced us to a [...] computer so personable it can practically shake hands.”
Original Macintosh print ad, 1984. (Stolen from slide 124 of Christopher Fahey’s IA Summit presentation)
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