Web 2.0… is people!
In short, what we’re seeing is not Web 2.0, but Society 2.0; we’re witnessing the ability of technology, led by the Web, to link people together in new and interesting ways. The Web was just waiting for the right conditions to spring into brilliant life, like a dormant Wattle seed waiting for rain before sprouting and then bursting into full bloom.
And he’s right. However, technology isn’t doing the linking. People are doing the linking (and blogging and flickring and deliciousing). People are discovering new uses for Web 1.0 technology and appropriating it in new and interesting ways. It’s a new way to use an existing technology but it’s a new way that fundamentally changes how we think of the old technology.
[W]hat some are calling Web 2.0 is nothing more than the result of a propitious set of external circumstances rather than a re-engineering or evolution of the Web itself.
But that’s what’s so interesting, Ricky! The change in how people relate to the fundamental technology behind the web has opened up a whole new set of possibilities, a whole new conversation about what the web is for. The way in which a whole set of unrelated technologies have been loosely assembled to create something much more than the sum of the parts. The technology has stayed basically the same, but the way in which people think about it and use it has changed. And that’s worth a version number increment.