Orderliness and Social Action

So, orderliness or rationality is not an abstract property of activity in general, but rather is a property of action as enacted by specific individuals in specific circumstances. The social world is not orderly because people blindly follow social rules that are imposed upon them. Instead, finding the social world orderly and meaningful is a practical problem that people solve, endlessly and unproblematically, as they go about their business.

Paul Dourish, What we talk about when we talk about context, Personal and Ubiquitious Computing, V8, 1, 2004